Boa Partners with Two UCI World Tour TeamsJanuary 15, 2019
Boa helps dial in performance for two UCI World Tour Teams. The Performance Fit System Innovator Strengthens Commitment to Men’s and Women’s Pro Cycling.
Boa dials in its commitment to support cycling in 2019 with the announcement of a new partnership with BORA – hansgrohe Professional Cycling team and the renewal of its partnership with CANYON//SRAM RACING, the reigning world champion in Team Time Trial.
As the leading fit system in cycling, Boa’s participation at the world tour team level is a display of dedication and regard for the sport. “Boa is excited to partner with two leading teams this year and work alongside them to ensure we bring cyclists products that truly dial in their performance at the highest level of sport,” says Alois Badegruber, Global Business Unit Director and Managing Director EMEA at Boa Technology.
The BORA team will experience the full benefits of the Boa Fit System both on and off the bike. Specialized, a long-standing Boa partner and a BORA team partner, supplies the team with the Specialized S-Works 7, which features Boa’s leading-edge technology. In addition, Boa will outfit the entire BORA team and staff in Boa-powered adidas terrex and New Balance performance running and training footwear to support their off-the-bike training.
Ralph Denk, Team Manager for BORA – hansgrohe Professional Cycling:
“After our first WorldTour season I said it is now time to work on the details and explore every potential area of performance that might help us step forward. I think we did quite well on that, but there is still room for improvement. With Boa we found a partner that shares this approach. Like us, they are performance driven and committed to cycling with true passion. Whether it be cycling, running, or ski-touring, it is impressive to see the range of performance focused products now incorporating the Boa Fit System.”
Re-upping with CANYON//SRAM, Boa embarks on its fourth year of partnership with the TTT world champion women’s team. Boa will equip the CANYON//SRAM team with both cycling and performance running and training shoes, bringing the performance benefits of the Boa Fit System to all facets of race day and training.
Beth Duryea, Marketing and Communications for CANYON/SRAM RACING:
“We’re incredibly pleased that Boa is extending its partnership with our team. Right from the outset, Boa has believed in our project and has been an important partner in our success thus far. Keeping an entire team of riders and staff consistently happy using the Boa Fit System on all of our training and cycling footwear, is a testament to Boa’s close working relationship with our team, their brand’s attention to detail, work ethic, and innovative products. We’re excited for the future with Boa.”
The Boa Fit System brings top performance benefits to cycling footwear and helmets, allowing riders to dial in the perfect fit with a smooth, uniform closure. After 18 years of pioneering, testing, and fine-tuning, Boa continues to lead the cycling market with the best fit solution, dialing in precision, adaptability, and comfort that allows cyclists to maximize effort on every climb, descent, or sprint.