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Boa At The Sea Otter Classic 2017

April 27, 2017

Event

We have officially put winter behind us thanks to the Sea Otter Classic, a four-day action packed cycling festival in Monterey, California. Excitement was at an all-time high for us this year with the unveiling of our new branding and booth to cyclists from around the world.

Boa at Sea Otter

We have officially put winter behind us thanks to the Sea Otter Classic, a four-day action packed cycling festival in Monterey, California. Excitement was at an all-time high for us this year with the unveiling of our new branding and booth to cyclists from around the world. In addition, Boa customers were able to switch out their dials with the new logo and custom color options, an exclusive opportunity at Sea Otter only!

The Sea Otter event features competitive and non-competitive races, tours, and a massive vendor village. The vendor village is truly an amazing experience for any cyclist or gear head. Vendors offer anything from bike demos, stunt shows, kids activities, and of course; custom color Boa dials!

With over twenty brand partners, it was great to visit with old friends and see the latest and greatest gear in the industry. While this event is 4 days, it was over before we knew it and we’re already looking forward to next year. If you are a cyclist and have never been, put it on your bucket list and start making plans!

fizik
Silca and Boa
Boa Custom Color