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Dialed In. Un maintien sur mesure pour se dépasser.

notre histoire.

Nous voulions une meilleure façon de faire. Nous en avons donc créé une.

Tired of boot lacing taking away from his time on the mountain, founder Gary Hammerslag turned his frustration into an idea. In 2001, BOA was born in the Rocky Mountains of Colorado – the playground we still call home. The innovative system changed the game, introducing a whole new fit experience.