Dialed In. Precision Fit.
Explore the latest BOA-powered products from our brand partners.
The Boa Story.
WE WANTED A BETTER WAY. SO WE MADE ONE.
Tired of boot lacing taking away from his time on the mountain, founder Gary Hammerslag turned his frustration into an idea. In 2001, BOA was born in the Rocky Mountains of Colorado – the playground we still call home. The innovative system changed the game, introducing a whole new fit experience.