Skip to main content
Begin main content

BOA transforms fit and human performance. We work closely with our brand partners to create innovative solutions to lock in the heel and stabilize the mid-sole, empowering athletes to unlock more power, efficiency, and control.

Dialed In precision fit illustration

Dialed In.

Micro-adjustable, precision fit with on-the-fly tightening and loosening for more dynamic and responsive control.

Dialed In precision fit heel illustration

Locked In.

A connected, secure fit locks in the heel and provides stability along the midsole — designed to improve power and efficiency.

Dialed In precision fit midsole illustration

Confident.

Engineered and built to empower peak performance, BOA dials and lace are tested and proven to withstand rain, sweat, and freezing temps.



The Boa Story.

WE WANTED A BETTER WAY. SO WE MADE ONE.

Tired of boot lacing taking away from his time on the mountain, founder Gary Hammerslag turned his frustration into an idea. In 2001, BOA was born in the Rocky Mountains of Colorado – the playground we still call home. The innovative system changed the game, introducing a whole new fit experience.

Read more