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We are


Boa founder Gary Hammerslag started with one big idea to replace traditional shoelaces in snowboard boots with a faster, more convenient method of lacing up.  In 2001, the Boa Fit System was introduced to the world with our first partners, K2 and Vans. Since then Boa has found a home with many partners across a number of different industries.

Gary Hammerslag Founder of Boa Technology
Boa Technology First Prototype


Our products are featured in millions of snowboard boots on mountains around the world. They fine tune fit in the shoes of the world’s best cyclists. They’re in work boots that work 60 hours a week and in medical equipment that works 24/7. We started with one big idea, and now there are millions of people worldwide going faster, higher, and further in Boa. 

Boa in action snowboarding


All of us at Boa are actively involved in the activities our technology enhances. We are riders, hikers, runners, golfers, and cyclists. We get psyched when it snows. We seek singletrack to ride, emerald green fairways to walk, and endless trails to hike.

Maggie Zawalski - Boa Maggie Zawalski Boa Action
Maggie uses Boa for Pedaling up hills & running around parks
Maggie Zawalski
Development Support Specialist
John Fig Boa John Fig Boa Action
John uses Boa for Cycling and Mountain biking
John Figueiredo
Global CPD & AE Director
Benny Kim boa Benny Kim boa Action
Benny uses Boa for hiking, training, running, golf, as a fashion item.
Benny Kim
Marketing Manager
Jana Marley - Boa Jana Marley - Boa Action
Jana uses Boa for Hiking and Running
Jana Marley
Creative Project Coordinator
Hilke Badegruber Boa Hilke Badegruber Boa Action
Hilke uses Boa for cycling, running, ski touring, being active.
Hilke Badegruber
Marketing Manager EMEA
Ben Allen Boa Ben Allen Boa Action
Charles "Ben" uses Boa for all mountain stuffs; Funding Warhammer 40k/AoS
Charles "Ben" Allen
Quality Technician
Eric Whewell Boa Eric Whewell Boa Action
Eric uses Boa for Bikery, and Joggen
Eric Whewell
Senior Industrial Designer
Rina Takahashi Boa Rina Takahashi Boa Action
Rina uses Boa for running, snowboarding.
Rina Takahashi
Office Coordinator
Jason Peters - Boa Jason Peters - Boa Action
Jason uses Boa for Golf, Snowboarding, Cycling
Jason Peters
Account Manager - Golf
Tommy Pollack Boa Tommy Pollack Boa Action
Thomas "Tommy" uses Boa for Volleyballing, Gymnasium stuff, XC Skiin
Thomas "Tommy" Pollack
Product Line Lead
Tamara White Boa Tamara White Boa Action
Tamara uses Boa for Biking, running, training, looking good
Tamara White
Advanced Product Visionary
Shawn Neville - Boa Shawn Neville - Boa's CEO
Shawn uses Boa for outrunning a gazelle in New Balance, 450 yard drives in Ecco & adidas, races in Fizik, without a good physique.
Shawn Neville
Behind the scenes at Boa Technology


At Boa, our people drive everything that we are today, and will become decades from now. We think like owners yet take calculated risks, pushing what's possible so we can create what's next. We know the joy of actively pursuing goals, making them realities, and then moving on to the next challenge. If this type of environment sounds rewarding to you, check out our open positions and send us your resume. 
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Careers at Boa Technology