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We are


Boa founder Gary Hammerslag started with one big idea to replace traditional shoelaces in snowboard boots with a faster, more convenient method of lacing up.  In 2001, the Boa Fit System was introduced to the world with our first partners, K2 and Vans. Since then Boa has found a home with many partners across a number of different industries.

Gary Hammerslag Founder of Boa Technology
Boa Technology First Prototype


Our products are featured in millions of snowboard boots on mountains around the world. They fine tune fit in the shoes of the world’s best cyclists. They’re in work boots that work 60 hours a week and in medical equipment that works 24/7. We started with one big idea, and now there are millions of people worldwide going faster, higher, and further in Boa. 

Boa in action snowboarding


All of us at Boa are actively involved in the activities our technology enhances. We are riders, hikers, runners, golfers, and cyclists. We get psyched when it snows. We seek singletrack to ride, emerald green fairways to walk, and endless trails to hike.

Erin Brucks Boa Erin Brucks Boa Action
Erin uses Boa for Hoodrat things with hoodrat friends (like Bennett)
Erin Brucks
Associate Brand Manager
Jesse Cotterman Boa Jesse Cotterman Action
Jesse uses Boa for Motorcycle-Snowboard-Bicycle-Kids-Beer!!
Jesse Cotterman
Product Line Lead
John Crow - Boa John Crow Boa Action
John uses Boa for Cycling, Hockey, Lacrosse, Golf
John Crow
Factory Account Supervisor
Shannon Woodard Boa Shannon Woodard Action
Shannon uses Boa for Snowboarding, hiking, bowling, toddler chasing
Shannon Woodard
Director of Marketing, Americas
Shingo Watanabe boa Shingo Watanabe boa action
Shingo uses Boa for snowboarding, running, camping, and daily use.
Shingo Watanabe
Marketing Manager
Andrea Nielsen Boa Andrea Nielsen Boa Action
Andrea uses Boa for Skiing, Cycling, Hiking
Andrea Nielsen
Senior Buyer/Planner
Chris Schmidt - Boa Chris Schmidt Boa - Action
Chris uses Boa for Snowboarding, Hiking, Training, Biking
Chris Schmidt
GBU Analyst - Professional
Emily Kara - Boa Emily Kara - Boa action
Emily uses Boa for Mixing and matching with my vast array of green flannels
Emily Kara
Development Support Coordinator
Brad Dyksterhouse - Boa Brad Dyksterhouse - Boa Action
Bradley uses Boa for Fishing, Mountain Biking, Dog Walking
Bradley Dyksterhouse
Associate Product Engineer
Zach Jensen Boa Zach Jensen Boa
Zach uses Boa for every time a performance fit is needed.
Zach Jensen
Senior Prototyper
Melissa Norrish Boa Melissa Norrish Boa
Melissa uses Boa for hiking, fishing, cycling and running up mountains
Melissa Norrish
Warranty Representative
Inji Kang boa Inji Kang boa
Inji uses Boa for hiking, casual, daily use.
Inji Kang
Regional Account Manager - Korea
Behind the scenes at Boa Technology


At Boa, our people drive everything that we are today, and will become decades from now. We think like owners yet take calculated risks, pushing what's possible so we can create what's next. We know the joy of actively pursuing goals, making them realities, and then moving on to the next challenge. If this type of environment sounds rewarding to you, check out our open positions and send us your resume. 
View Available Positions

Careers at Boa Technology