BOA® dialed in summit:
A+A 2025 - düsseldorf
The BOA® Dialed In Summit was an special event the night before A+A that brought together more than 100 key figures from the global workwear industry to explore what "performance" truly means in the demanding world of workwear — and how precision and technology unlock peak performance.
“We are privileged to work with the world’s best brands to inspire and enable peak performance,” said Shawn Neville, CEO of BOA Technology, as he wrapped up the BOA® Dialed In Summit held in Düsseldorf.
From Elite Athletes to Professional Workers
Joining Shawn Neville on stage were world-class BOA® athletes — Austrian alpine ski legend Benni Raich, Tour de France 2023 winner Kasia Niewiadoma, alpinist Nicolas Hojac, ultra-trail runner Florian Grasel, and speed record holder and workwear expert Markus Stöckel — all sharing how the right fit drives performance at the highest level. Dan Feeney, Ph.D., VP of Partner Product Innovation and Development, also joined to explain the role of biomechanics and how BOA® conducts its scientific research.
BOA® works hand in hand with those who push the limits of human performance — in both sports and workwear. Whether it’s Benni Raich skiing at his absolute edge, Kasia Niewiadoma pushing to win the Tour de France, Florian Grasel running 330 km across the Alps, or Nicolas Hojac climbing the most challenging north faces in Switzerland, each story revealed how precision fit and performance go hand in hand.
“Performance doesn’t just belong in sports. BOA® proves it belongs everywhere – on the mountain, in the field, and on the job site,” said Markus Stöckel.
Performance Fit Lab – Science Behind Proven Results
The Summit also highlighted the BOA® Performance Fit Lab, where science meets innovation. Dan Feeney, Ph.D., VP of Partner Product Innovation and Development, explained how years of biomechanical research back BOA®’s performance claims. Since its establishment in 2018, the Performance Fit Lab has conducted more than 2,000 scientific tests and published five peer-reviewed studies, proving measurable gains in energy efficiency, stability, and control.
“We are dedicated to working with the world’s leading brands to deliver meaningful, scientifically proven solutions that improve fit and performance. In workwear, our focus is ensuring that in the toughest conditions, BOA® delivers superior stability, energy efficiency, and durability — reducing fatigue and improving safety,” said Feeney.
PerformFit™ Wrap – The Future of Workwear
An example of this innovation is the BOA® PerformFit™ Wrap, an advanced upper design that wraps over the midfoot, delivering superior heel hold, enhanced midsole connection, and greater forefoot freedom. Scientific testing has shown:
• Up to 7% improved stability and control through a stronger, more consistent precision fit.
• Up to 9% improved energy efficiency from increased contact pressure across the top of the foot.
While these results were first proven in trail running, their impact extends seamlessly to workwear, confirming that BOA®’s proven performance technologies benefit everyone who relies on their gear — from elite athletes to everyday workers.
Redefining Performance
The BOA® Dialed In Summit 2025 captured a clear message: performance isn’t limited to podiums or finish lines — it’s built into every step, every task, and every shift. BOA® continues to drive innovation through science, collaboration, and precision fit — empowering people to perform at their best, wherever they work, play, or push their limits to go further and perform beyond boundaries.