Dial in to fast, effortless, precision fit.
FEATURED PRODUCTS.
Explore the latest BOA-powered products from our brand partners.
The Boa Fit System.
The BOA Fit System gives you the freedom to dial in fit. Every construction and configuration is purpose-built for performance by using three integral parts: a micro-adjustable dial, super-strong lightweight laces, and low-friction lace guides.
Categories.
BORA - hansgrohe gets dialed in.
In the wake of a global pandemic, the BORA - hansgrohe cycling team knows that a lifelong passion will always override a momentary set-back. They’re dialing in on the power, precision, and teamwork that gives them their edge as one of the world’s premiere cycling teams.
Meet our Pioneers.
The pioneering spirit is what BOA is built on – innovation, exploring unconventional paths, pushing limits, and peak performance. These world-class athletes and pioneers live and breathe this mindset, embodying the very same vision our founder had since day one.
The Boa Story.
WE WANTED A BETTER WAY. SO WE MADE ONE.
Tired of boot lacing taking away from his time on the mountain, founder Gary Hammerslag turned his frustration into an idea. In 2001, BOA was born in the Rocky Mountains of Colorado – the playground we still call home. The innovative system changed the game, introducing a whole new fit experience.