BOA® Fit To go Further.^TM

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Innovation
Performance fit Lab

WHY FIT MATTERS

how it works

Innovation
Pioneers
Kasia Niewiadoma
Professional Cyclist, CANYON//SRAM

Kasia Niewiadoma is a refreshing dose of power and style for the sport of cycling. A cool and collected “It Girl” in women’s bike racing, the CANYON//SRAM cyclist has figured out how to passionately win races with grit and determination.

Travis Rice
Professional Snowboarder

After years of filming in the backcountry, Travis Rice has learned it's not just about bagging the shot or getting the clip – it's all about the opportunity.

Nadir Maguet
Mountain runner and Ski mountaineer

Snow and ice or rock and dirt, Italy’s Nadir Maguet is a mountain ascending machine. His chosen sports of ski mountaineering and trail running work in harmony, letting him find sharper edges in each.

ALL PIONEERS
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Dial in to fast, effortless, precision fit.

Explore Boa-Powered Products

Meet
New Boa Pioneer
Grayson Murphy

BOA Pioneer Grayson Murphy

Featured Product

Saucony
Switchback 2

Saucony Switchback 2 BOA Trail Running Shoe

Meet
Boa Pioneer
Kasia Niewiadoma

BOA Pioneer Kasia Niewiadoma, CANYON//SRAM

BOA'S
NEWEST DIAL
PLATFORM

BOA Fit System New Dial Li2

Meet New
Boa Pioneer
Nadir Maguet

Nadir Maguet

Featured Product

La Sportiva
VK BOA

La Sportiva VK BOA Trail Running Shoe

FEATURED PRODUCTS.

Explore the latest BOA-powered products from our brand partners.

Saucony_Switchback 2_BOA_Men's_Trail Shoe

Saucony Switchback 2 - Men's

Saucony_Switchback 2_BOA_Women's_Trail Shoe

Saucony Switchback 2 - Women's

Fizik Vento Infinito Knit Carbon 2 Cycling shoe

Fizik Vento Infinito Knit Carbon 2

Fizik Vento Infinito Carbon 2 Cycling shoe

Fizik Vento Infinito Carbon 2

Shimano_RC9_BOA_Cycling Shoe

Shimano S-PHYRE RC902

La Sportiva_VK BOA_Trail Running_Men's

La Sportiva VK BOA - Men's

Specialized_S-Works_Vent_BOA_cycling_road_shoes

Specialized S-Works Vent

Wolverine I-90 EXP Boa Boot

Wolverine I-90 EXP BOA Boot

adidas TERREX Two BOA trail running shoe

adidas TERREX Two BOA - Men's

FootJoy Men's Pro|SL BOA Golf Shoe

FootJoy Pro|SL BOA - Men's

DC_Travis Rice BOA_Boot

DC Travis Rice BOA - Men's

Womens-adidas-Golf-CODECHAOS BOA-Shoe

adidas Golf CODECHAOS BOA - Women's

The Boa Fit System.

The BOA Fit System gives you the freedom to dial in fit. Every construction and configuration is purpose-built for performance by using three integral parts: a micro-adjustable dial, super-strong lightweight laces, and low-friction lace guides.

Explore Boa Innovation

Categories.

Boa in Snowboarding

Snowboard

Boa in Mountaineering

Mountaineering

Boa in Hike and trail

Hike & Trail

Boa in Cycling

Cycling

Boa in Hunt & Fish

Hunt & Fish

Boa in Run

Run

Boa in Golf

Golf

Boa in Workwear

Workwear

Boa in Medical

Medical

Boa in more categories

More

The BOA Guarantee

About the Boa guarantee

The Boa Story.

WE WANTED A BETTER WAY. SO WE MADE ONE.

Tired of boot lacing taking away from his time on the mountain, founder Gary Hammerslag turned his frustration into an idea. In 2001, BOA was born in the Rocky Mountains of Colorado – the playground we still call home. The innovative system changed the game, introducing a whole new fit experience.