Snow and ice or rock and dirt, Italy’s Nadir Maguet is a mountain ascending machine. His chosen sports of ski mountaineering and trail running work in harmony, letting him find sharper edges in each.
A trailblazer at heart, pro endurance cyclist Payson McElveen is on a mission to leave an impact on the cycling community that extends far beyond his athletic achievements.
By the time he was fifteen years old, downhill racer Luca Shaw knew he was going to turn his childhood passion into a professional pursuit.
Fit to improve power transfer and efficiency to maximize every mile.
Precision fit for a more dynamic and responsive ride — on climbs, flats, and sprints.
Explore the latest BOA-powered products from our brand partners.
We designed the BOA® Fit System to give you a better ride. By locking in the heel and stabilizing the midsole, you can unlock more power in and out of the saddle.
Micro-adjustable, precision fit with on-the-fly tightening and loosening for a more dynamic and responsive ride — on climbs, flats, and sprints.
A connected, secure fit locks in the heel and provides stability along the midsole — improving power transfer and efficiency to maximize every mile in and out of the saddle.
Engineered and built to empower peak performance, BOA dials and lace are tested and proven to withstand rain, sweat, and freezing temps.
Micro-adjustable, precision fit for improved power and responsiveness when every second matters.
Specialized S-Works Ares
Engineered and built to empower peak performance.
fizik vento infinito carbon
Together we're redefining the possibilities of fit.
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