TWENTY-FIVE YEARS
& COUNTING
BOA® was born in the Rocky Mountains of Colorado in 2001, when founder Gary Hammerslag set out to rethink how snowboard boots should operate, fit, and perform. Today, BOA® is a global company of close to 300 employees, headquartered in Denver, Colorado, with teams working worldwide in the U.S., Europe, and Asia.
In 2017, the creation of BOA®’s Human Performance Fit Lab marked a turning point in BOA®’s continued investment in fit innovation. Building on years of work to improve fit and performance, the company deepened its ability to engineer fit solutions with proven performance advantages, backed by human testing at BOA®’s state-of-the-art facility in Denver, CO. This capability enabled BOA® to validate performance with repeatable, measurable testing, turning fit claims into proven performance outcomes.
Over two and a half decades, BOA®’s patented micro-adjustable solutions have transformed how athletes and workers connect with their gear. The BOA® Fit System—dial, lace, and guides brought together in unique configurations—delivers precision fit designed to help users perform at their peak. Research led by BOA®’s Human Performance Fit Lab along with field validation and 5,000+ elite-athlete tests since 2019, demonstrates measurable performance advantages: up to 10% improved power transfer, up to 9% improved energy efficiency, and up to 11% improved stability and control.
The BOA® Fit System has been integrated into 10,000+ products and counting since 2001, helping millions of users in 80+ countries dial in their fit and performance.
From alpinists setting speed records on treacherous terrain, to trail runners pushing through the world’s longest and most demanding races, to cyclists climbing podiums at Grand Tours and World Championships, to Nordic skiers, freeride snowboarders, and golfers competing on sport’s biggest stages—the athletes pushing progress in their sports continue to demonstrate what’s possible when the world’s best gear is powered by BOA®. To date, athletes dialed in with BOA® have won 200+ Olympic medals, and in the 2025 Tour de France, 77% of riders competed with BOA®.
“BOA®'s journey started in Steamboat, Colorado, in 2001, disrupting Snowboard boots by delivering a superior fit, performance, and enhanced experience for riders. Fast forward 25 years, BOA® has now dialed in almost 300 million athletes and workers in over 80 countries, in partnership with leading Sports and Workwear brands globally. We are very grateful to everyone who has been a part of our journey and look forward to the next 25+ years.”
- Shawn Neville, CEO of BOA® Technology
BOA®’s commitment to innovation is matched by its focus on responsibility. Backed by 543 issued or pending patents and 100,000+ hours of durability and quality testing since 2001, BOA® continues to advance solutions designed to perform—and last.
BOA® also delivers performance at scale, with 99.9%+ on-time delivery and 96% customer satisfaction. In 2025, 100% of supplier factories were graded “A” reinforcing BOA®’s commitment to social responsibility.
In 2025, 99% of BOA® products were made with recycled or renewable materials, and 3,100 tonnes of virgin material have been avoided since 2018 through BOA®’s sustainability efforts. More than 15,000+ individuals have been supported through BOA®’s community partnerships since 2001, and 90%+ employees volunteer in their communities each year.
Looking to the future, BOA® will continue to innovate by expanding platform capabilities, investing in biomechanics and materials science, and validating performance through research and real-world use. The mission remains unchanged: to help the the world’s best athletes and workers dial in and perform at their peak—focused, confident, and fearless to go further.