Nadir Maguet GETS DIALED IN.
Snow and ice or rock and dirt, Italy’s Nadir Maguet is a mountain ascending machine. His chosen sports of ski mountaineering and trail running work in harmony, letting him find sharper edges in each.
BORA – hansgrohe
Pro Cycling UCI WorldTeam
In the wake of a global pandemic, the BORA-hansgrohe cycling team knows that a lifelong passion will always override a momentary set-back. They’re dialing in on the power, precision and teamwork that gives them their edge as one of the world’s premiere cycling teams.
After years of filming in the backcountry, Travis Rice has learned it's not just about bagging the shot or getting the clip – it's all about the opportunity.
dominic and katie grossman
Ultra trail runners
Dominic and Katie Grossman have made a commitment not just to each other and trail running, but to a relentless pursuit of optimization. They’re dialing in their journey around the place that makes them feel most alive – the mountains.
THE WORLD’S BEST ATHLETES ARE DIALED IN.
The pioneering spirit is what BOA is built on – innovation, exploring unconventional paths, pushing limits, and peak performance. These world-class athletes and pioneers live and breathe this mindset, embodying the very same vision our founder had since day one. They’re visionaries, creators, and disruptors. And while craft may vary, their passion unites.