BOA® Partnership Criteria & Inquiry.
Please read below to better understand BOA®'s mission, vision, and values as well as high-level criteria and rationale for our decision making regarding new brands.
Thank you very much for your interest in becoming a BOA® brand partner. We are very fortunate to partner with the best premium brands in the world to make their best gear better, together delivering a superior fit and proven performance advantage for passionate committed athletes and workers around the world.
We deeply value these relationships and have always focused on quality vs quantity of partners, reflected in the fact that we have less brand partners today that we did 10 years ago, while doing an average of four times the business more per partner together. During that period of time, we have also been continuously innovating, increasing our patent portfolio (utility and design) from 115 in 2015 to over 450 in 2025 as well as investing in marketing and retail education to build our collective brands and accelerate the adoption of products integrating the BOA® Fit System.
Regarding becoming a brand partner of BOA®, we have provided a few questions below which hopefully helps you understand the criteria we use in our decision making and will hopefully help you understand if BOA® is a "fit" for you as well.