Boa founder Gary Hammerslag started with one big idea to replace traditional shoelaces in snowboard boots with a faster, more convenient method of lacing up. In 2001, the Boa Fit System was introduced to the world with our first partners, K2 and Vans. Since then Boa has found a home with many partners across a number of different industries.
17 YEARS AND COUNTING.
Our products are featured in millions of snowboard boots on mountains around the world. They fine tune fit in the shoes of the world’s best cyclists. They’re in work boots that work 60 hours a week and in medical equipment that works 24/7. We started with one big idea, and now there are millions of people worldwide going faster, higher, and further in Boa.
WE ARE WHAT WE DO.
All of us at Boa are actively involved in the activities our technology enhances. We are riders, hikers, runners, golfers, and cyclists. We get psyched when it snows. We seek singletrack to ride, emerald green fairways to walk, and endless trails to hike.
At Boa, our people drive everything that we are today, and will become decades from now. We think like owners yet take calculated risks, pushing what's possible so we can create what's next. We know the joy of actively pursuing goals, making them realities, and then moving on to the next challenge. If this type of environment sounds rewarding to you, check out our open positions and send us your resume.
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