Dialed In. Precision Fit.
FEATURED PRODUCTS.
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The BOA Fit System
We designed the BOA® Fit System to give you micro-adjustable precision fit. By locking in the heel and stabilizing the midsole, you can unlock more power, efficiency, and control.
Dialed In.
Micro-adjustable, precision fit with on-the-fly tightening and loosening for more dynamic and responsive control.
Locked In.
A connected, secure fit locks in the heel and provides stability along the midsole — designed to improve power and efficiency.
Confident.
Engineered and built to empower peak performance, BOA dials and lace are tested and proven to withstand rain, sweat, and freezing temps.
Categories.
The Boa Story.
WE WANTED A BETTER WAY. SO WE MADE ONE.
Tired of boot lacing taking away from his time on the mountain, founder Gary Hammerslag turned his frustration into an idea. In 2001, BOA was born in the Rocky Mountains of Colorado – the playground we still call home. The innovative system changed the game, introducing a whole new fit experience.
