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"Without preparation, you don't need luck. If you have no preparation, you have no chance to go for victory."
- Peter Sagan

Boa Pioneers Bora-Hansgrohe

Victory isn’t won alone. It takes preparation, training, and hours on the bike in the heat, rain, and the bitter cold. The BORA - hansgrohe team is a reflection of the sacrifice and commitment needed to leave a mark on the competitive world of cycling, where a victory isn’t a singular gain but instead the culmination of an entire team’s talent and focused support to bring a champion to the finish line.


The team’s focus on performance and progress is indisputably evident, and it begins at training camp in Mallorca, Spain. As they prepare together for the grueling and rewarding season ahead, they fine tune their fit on steep ascents and at the velodrome, dial in their nutrition and adjust their gear. At BOA, we’re also constantly iterating and refining to make the best gear even better, a value and like-mindedness that we share with the team.


“After our first World Tour season I said it is now time to work on the details and explore every potential area of performance that might help us step forward. I think we did quite well on that, but there is still room for improvement. With BOA we found a partner that shares this approach. Like us, they are performance driven and committed to cycling with true passion.”
– Ralph Denk, Team Manager for BORA - hansgrohe

We’ll be following the team through the competition season. Stay tuned for more stories and follow @boafitsystem and @borahansgrohe as the team takes on Paris Roubaix.


Get the Gear. 



Specialized S-Works 7

The BORA - hansgrohe team exclusively rides the Specialized S-Works 7 for a closer connection to the bike and ultimate transfer of power to the pedals.


Specialized Sworks Vent Road Cycling Shoe

Specialized S-Works Vent

Extreme ventilation doesn’t come at the expense of performance. The BORA - hansgrohe team dials in on the World Tour with the advantage of dual S3 BOA dials—delivering precision micro-adjustability for every sprint.



Adidas Terrex Two Boa

The BORA - hansgrohe team uses the Adidas Terrex Two for quick micro-adjustments and precision fit when training off the bike or running on the trail.